"Cruella" follows the story of Estella, a young and clever grifter determined to make a name for herself in the fashion world. When Estella befriends the fashion legend Baroness von Hellman, she embraces her wicked side and transforms into the revenge-bent Cruella.

This logo design concept captures an iconic moment from the movie when Cruella burns her clothes to reveal a stunning dress. By utilizing a rough and gothic font style, the logo accentuates Cruella's edgy persona, symbolizing her journey from a street-smart grifter to a fierce force in the fashion industry.